Challenge
This clothing e-commerce platform struggled to gain organic search traffic in a highly competitive market. Their product pages ranked low in keyword search results (typically on page 3 or beyond), resulting in insufficient brand exposure and over-reliance on paid advertising for traffic.
<div class="solution">
<h4>Solution</h4>
<ul>
<li>Comprehensive technical SEO audit, fixing over 200 technical issues</li>
<li>Redesign of product page structure, optimizing content and keyword distribution</li>
<li>Implementation of advanced product structured data to enhance search result display</li>
<li>Development of content marketing strategy, creating high-quality fashion-related content</li>
<li>Optimization of internal linking structure to improve authority transfer</li>
<li>Improvement of mobile experience and page loading speed</li>
</ul>
</div>
<div class="results">
<h4>Results</h4>
<ul>
<li>Core product keyword rankings improved from page 3 to top 3 positions on page 1</li>
<li>215% increase in organic search traffic (within 6 months)</li>
<li>28% improvement in organic conversion rate</li>
<li>65% reduction in paid advertising spend while maintaining overall traffic growth</li>
<li>175% increase in product impressions</li>
</ul>
</div>
<div class="testimonial">
<blockquote>
"The expertise of the Shingle SEO team completely transformed our digital marketing strategy. We no longer over-rely on paid advertising but have established sustainable organic traffic channels. They not only helped us improve our rankings but also taught us how to maintain these results."
</blockquote>
<div class="client-info">— Mr. Zhang, Marketing Director</div>
</div>